Motown Museum – Hitsville U.S.A.
Step into the heart of Detroit’s musical legacy at the Motown Museum, famously known as Hitsville U.S.A. This iconic destination is housed in the very building where Berry Gordy launched Motown Records in 1959—a label that would go on to change the sound of American music forever.
A Journey Through Music History
The museum offers an immersive experience that takes visitors through the humble beginnings of Motown, showcasing the original recording studio, Studio A, where legends like Stevie Wonder, Diana Ross & The Supremes, The Temptations, Marvin Gaye, and Smokey Robinson recorded timeless hits. Walking through these historic halls, you’ll hear the stories, see the memorabilia, and feel the energy that gave rise to the Motown Sound.
What to Expect
- Guided Tours: Led by passionate and knowledgeable guides, tours include access to Studio A, the control room, and Berry Gordy’s apartment upstairs.
- Interactive Exhibits: Learn about the artists, producers, and songwriters who shaped a cultural movement.
- Family-Friendly Atmosphere: The museum is suitable for all ages and offers an inspiring look at creativity, entrepreneurship, and unity through music.
- Gift Shop: Don’t leave without picking up a piece of Motown history—from vinyl records to exclusive merchandise.
A Growing Legacy
Currently undergoing a major expansion, the Motown Museum is transforming into a 50,000-square-foot world-class entertainment and education campus, ensuring that the legacy of Motown continues to inspire future generations.
Plan Your Visit
Located at 2648 W. Grand Blvd, Detroit, MI, the museum is open for tours with advance ticketing recommended. Whether you’re a lifelong fan or discovering Motown for the first time, this is a must-visit destination that captures the soul of Detroit.
For more visitor insights, check out Motown Museum on Michigan.org or read guest reviews on TripAdvisor.